Stocks that touch Hello Kitty
Sanrio Co., Ltd. (TSE 8136) is the only pure play on Hello Kitty. Everyone else holds her at one remove, as a license somewhere in the accounts. This file tracks eleven listed companies across six exchanges, from EVA Airways, which paints her on widebody jets, through Mattel, McDonald’s, Crocs and Build-A-Bear, to the gold houses of Hong Kong and Malaysia that sell her by the gram. Every ticker carries a live price and an estimate of how much of that business the cat actually touches, and the whole basket rolls up into an equal-weighted Hello Kitty Index.
Commentary, not investment advice. This is a fan archive, not a research desk. Prices are delayed, pulled from a public source, and refresh when you reload the page. Tickers are listed so the companies can be looked up, and for no other reason.
The Hello Kitty Index
An equal-weighted basket of the 11 listed companies below, rebased to 100 three months ago. Our own toy index, not a real one.
Time machine
What if you’d bought the whole basket?
The index above is only three months old, but its companies are not. Pick a year and an amount. This buys an equal slice of every listed name that was already trading then, holds it to today, and shows the result. Names that had not gone public yet sit out that year.
Equal weight across the components trading that year, using split and dividend adjusted prices in each stock’s home currency. Newer listings are left out of earlier years, and currency conversion is ignored. Rough, and for fun, not investment advice.
Sanrio Co., Ltd. The owner
TSE: 8136The only pure play
Owns the characters and collects the royalties. This is the licensing machine itself; everything below is downstream of it.
EVA Airways Corp
TWSE: 2618The flying billboard
Runs the Hello Kitty jets under license. The planes are famous, but the program is a marketing line item on an airline whose fortunes ride on fuel, fares and freight, not on a cartoon cat.
Miniso Group
NYSE: MNSO · HKEX: 9896The shelf
A global variety retailer that sells a lot of licensed Sanrio merchandise. Sanrio is one of several IP partners, not the whole story.
Mattel
NASDAQ: MATThe toy aisle
Holds an international license, since 2019, for Hello Kitty dolls, games and vehicles.
Build-A-Bear Workshop
NYSE: BBWThe plush
A roughly two-decade Sanrio partnership for make-your-own Hello Kitty and friends.
McDonald’s
NYSE: MCDThe Happy Meal
Recurring promotional tie-ins, including the legendary 2000 Singapore queues.
Crocs
NASDAQ: CROXThe clog
Hello Kitty Jibbitz and themed clogs, with a run for the 50th anniversary.
Chow Tai Fook Jewellery
HKEX: 1929The gold case
One of the largest jewelers in the world runs an official Hello Kitty line in 24K and 18K gold, sold through a dedicated collection on Sanrio’s own store.
Chow Sang Sang Holdings
HKEX: 0116The charm bar
An official Sanrio collection in pure and 18k gold, plus Charme charms spanning Hello Kitty, Kuromi, My Melody and Little Twin Stars.
Tomei Consolidated
Bursa Malaysia: 7230The Malaysian gold
A licensed TOMEI × SANRIO line in 916 and 9999 yellow gold, gold coins included. Small next to the Hong Kong houses, but a genuine license.
Tapestry
NYSE: TPRThe designer case
Kate Spade New York, a Tapestry brand, makes a “Hello Kitty and Friends” collection that runs to enamel studs and charm pendants.
Often confused, not a licensee
HKEX: 9992Pop Mart International
Pop Mart does not license Hello Kitty. It is the company behind Labubu. Sanrio shares sold off alongside Pop Mart in late 2025 and early 2026 because the market lumps character-IP and designer-toy names together, so the two trade on correlated sentiment. That is a market mood, not a business link.