Stocks that touch Hello Kitty
One company is the cat. The rest borrow it. The chain runs from the owner outward, with a plain note on how much the cat actually matters to each, and a live price for each.
Commentary, not investment advice. This is a fan archive, not a research desk. Prices are delayed, pulled from a public source, and refresh when you reload the page. Tickers are listed so the companies can be looked up, and for no other reason.
Sanrio Co., Ltd. The owner
TSE: 8136The only pure play
Owns the characters and collects the royalties. This is the licensing machine itself; everything below is downstream of it.
EVA Airways Corp
TWSE: 2618The flying billboard
Runs the Hello Kitty jets under license. The planes are famous, but the program is a marketing line item on an airline whose fortunes ride on fuel, fares and freight, not on a cartoon cat.
Miniso Group
NYSE: MNSO · HKEX: 9896The shelf
A global variety retailer that sells a lot of licensed Sanrio merchandise. Sanrio is one of several IP partners, not the whole story.
Mattel
NASDAQ: MATThe toy aisle
Holds an international license, since 2019, for Hello Kitty dolls, games and vehicles.
Build-A-Bear Workshop
NYSE: BBWThe plush
A roughly two-decade Sanrio partnership for make-your-own Hello Kitty and friends.
McDonald’s
NYSE: MCDThe Happy Meal
Recurring promotional tie-ins, including the legendary 2000 Singapore queues.
Crocs
NASDAQ: CROXThe clog
Hello Kitty Jibbitz and themed clogs, with a run for the 50th anniversary.
Often confused, not a licensee
HKEX: 9992Pop Mart International
Pop Mart does not license Hello Kitty. It is the company behind Labubu. Sanrio shares sold off alongside Pop Mart in late 2025 and early 2026 because the market lumps character-IP and designer-toy names together, so the two trade on correlated sentiment. That is a market mood, not a business link.