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Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileCopyright

Sanrio Co., Ltd. v. Sunrise Impression (exhibition license)

A licensing fight, not a counterfeiting one: the operator of a Hello Kitty 40th-anniversary exhibition sublicensed without permission and moved unsold stock after the license ended.

Sanrio Co., Ltd. (copyright licensor),
Plaintiff,
v.
Sunrise Impression (licensee),
Defendant.
Docket No.IP Court 108年度民著上字第2號; Supreme Court 110年度台上字第584號
CourtTaiwan IP Court; affirmed by the Supreme Court
Filed2019
StatusDecided

The record

Court
Taiwan IP Court; affirmed by the Supreme Court
Jurisdiction
Taiwan
Docket No.
IP Court 108年度民著上字第2號; Supreme Court 110年度台上字第584號
Filed
2019
Resolved
2021
Sanrio’s role
Plaintiff
Type
Copyright
Claims
Breach of an exhibition copyright license
Counsel — plaintiff/petitioner
not public
Counsel — Sanrio side
not public

What happened

A licensing fight, not a counterfeiting one: the operator of a Hello Kitty 40th-anniversary exhibition sublicensed without permission and moved unsold stock after the license ended.

Outcome

Sanrio largely won: NT$5.68M in liquidated damages (reduced from NT$15M) plus reporting, inspection and destruction of stock. The IP Court ruled 30 Apr 2020; the Supreme Court affirmed 26 Aug 2021.

The legal nuance

Shows the licensing model’s enforcement teeth run against paying partners too, not only bootleggers.

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