SANRIO STOCK INDEX · SSI
8136¥1,084 2.52%2618NT$43.70 0.46%MNSO$11.72 3.78%MAT$13.34 2.91%BBW$31.50 3.08%MCD$280.63 4.16%CROX$125.28 0.89%1929HK$11.55 4.43%0116HK$10.23 3.75%7230RM1.78 1.14%TPR$144.21 0.15%
Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileReal

Sanrio Company, Ltd. v. a firm trading as “サンリオ / SUNRIO”

A domestic Japanese case: Sanrio stopped an unrelated company from trading as “SUNRIO.”

Sanrio Company, Ltd.,
Plaintiff,
v.
An unrelated firm using “サンリオ” / “SUNRIO”,
Defendant.
Docket No.Heisei 8 (ワ) No. 2204
CourtNagoya District Court
StatusDecided

The record

Court
Nagoya District Court
Jurisdiction
Japan
Docket No.
Heisei 8 (ワ) No. 2204
Resolved
1997
Sanrio’s role
Plaintiff
Type
Trademark
Claims
Unfair Competition Prevention Act — confusingly similar trade name
Counsel — plaintiff/petitioner
not public
Counsel — Sanrio side
not public

What happened

A domestic Japanese case: Sanrio stopped an unrelated company from trading as “SUNRIO.”

Outcome

Injunction granted for Sanrio (29 Sep 1997); “SANRIO” and “SUNRIO” were held phonetically identical and the trade-name registration was ordered cancelled.

The legal nuance

Protecting the house name itself, not a character, in the home market. Corroborated across Japanese case databases whose hosts block automated reading.

Back to the archive