SANRIO STOCK INDEX · SSI
8136¥1,084 2.52%2618NT$43.70 0.46%MNSO$11.72 3.78%MAT$13.34 2.91%BBW$31.50 3.08%MCD$280.63 4.16%CROX$125.28 0.89%1929HK$11.55 4.43%0116HK$10.23 3.75%7230RM1.78 1.14%TPR$144.21 0.15%
Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileReal

Sanrio Company, Ltd. v. David Silva

Sanrio opposed “HK PRINCESS,” arguing the initials rode on Hello Kitty. The Board refused the mark.

Sanrio Company, Ltd. (opposer),
Plaintiff,
v.
David Silva (applicant),
Defendant.
Docket No.Opposition No. 91166585
CourtUSPTO Trademark Trial and Appeal Board (TTAB)
Filed2005
StatusDecided

The record

Court
USPTO Trademark Trial and Appeal Board (TTAB)
Jurisdiction
United States
Docket No.
Opposition No. 91166585
Filed
2005
Resolved
2006
Sanrio’s role
Opposer
Type
Trademark
Claims
Likelihood of confusion with HELLO KITTY
Counsel — plaintiff/petitioner
not public
Counsel — Sanrio side
not public

What happened

Sanrio opposed “HK PRINCESS,” arguing the initials rode on Hello Kitty. The Board refused the mark.

Outcome

Sustained (7 Feb 2006). The “HK PRINCESS” application was abandoned after the decision.

The legal nuance

The “HK” shorthand was enough to draw an opposition and lose.

Back to the archive