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Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileTrademark

Sanrio Co., Ltd. v. Jie Chen (GATITA FELIZ)

Sanrio blocked a “happy kitten” cat-head-with-bow mark at the EU office, citing the Hello Kitty face device.

Sanrio Co., Ltd. (opponent),
Plaintiff,
v.
Jie Chen (applicant),
Defendant.
Docket No.Opposition No. B 1 791 691
CourtEUIPO Opposition Division
Filed2011
StatusDecided

The record

Court
EUIPO Opposition Division
Jurisdiction
European Union
Docket No.
Opposition No. B 1 791 691
Filed
2011
Resolved
2011
Sanrio’s role
Opposer
Type
Trademark
Claims
Likelihood of confusion, Art. 8(1) CTMR (earlier Hello Kitty face device, CTM 6 824 701)
Counsel — plaintiff/petitioner
Boehmert & Boehmert
Counsel — Sanrio side
not public

What happened

Sanrio blocked a “happy kitten” cat-head-with-bow mark at the EU office, citing the Hello Kitty face device.

Outcome

Opposition upheld in full (31 Oct 2011). The “GATITA FELIZ” cat-head-with-bow figurative mark was rejected for classes 18/25/28; applicant to pay EUR 650.

The legal nuance

The bow and the cat-head silhouette were enough; Sanrio’s figurative mark carried it.

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