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Hello Kitty Lawsuit TrackerUnofficial Sanrio Legal Archive
Case fileReal

Sanrio Company, Ltd. v. Azrak-Hamway International, Inc.

Sanrio opposed the toy maker Azrak-Hamway (Remco) over “PRETTY KITTY.” The Board sided with Sanrio.

Sanrio Company, Ltd. (opposer),
Plaintiff,
v.
Azrak-Hamway International, Inc. (applicant),
Defendant.
Docket No.Opposition No. 91070071
CourtUSPTO Trademark Trial and Appeal Board (TTAB)
Filed1984
StatusDecided

The record

Court
USPTO Trademark Trial and Appeal Board (TTAB)
Jurisdiction
United States
Docket No.
Opposition No. 91070071
Filed
1984
Resolved
1985
Sanrio’s role
Opposer
Type
Trademark
Claims
Likelihood of confusion with HELLO KITTY (Reg. 1215436)
Counsel — plaintiff/petitioner
not public
Counsel — Sanrio side
not public

What happened

Sanrio opposed the toy maker Azrak-Hamway (Remco) over “PRETTY KITTY.” The Board sided with Sanrio.

Outcome

Sustained (5 June 1985). “PRETTY KITTY” was refused and abandoned after the decision.

The legal nuance

A mid-1980s win against a major toy manufacturer, part of a run of “kitty” oppositions.

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